On Thursday, August 16, 2023, the project consulting team held the second steering meeting with the Destination Wabash Ave. Steering Committee. The purpose of this meeting was to discuss project branding strategy and facilitate a group Strength,
Weakness, Opportunities, and Threat (SWOW) analysis.
To facilitate the meeting conversation, the committee was provided with a SWOT exercise worksheet in advance of the meeting. This allowed individuals to think through corridor-specific details first, and then provide explanations and suggestions in the group setting.
A complete summary of the meeting discussion can be found in the attached documents.